Thursday, October 28, 2021

Advertising in Baby.ky

BABY.KY is a niche online journal or information site that is specifically aimed at people planning to have a baby in the Cayman Islands or who have just had a baby.

Consequently, advertising is highly targeted to a very specific audience and thus represents exceptional value without the waste. What makes our advertising unique and valuable is the proportion of our revenue that we devote to promoting the site, the guides and the posts within it. Our goal is to ensure that your advertisement is prominent and placed in front of its target audience with high frequency. We have a wide range of options, and typically expect advertises to occupy a number of slots in different but pertinent positions. To get the best from advertising with us, speak to us so that we may understand your needs and propose a package that is most likely to deliver on your goals.

Discount Structure

We do offer discounts for longer durations and for those advertises taking multiple slots or zones. Where is the following is a guide, it is always better to speak to us so that we may propose something designed specifically for you.

Duration Discounts

  • 1 MONTH MINIMUM SALE 0%
  • 3 Months 10%
  • 6 months 20%
  • 12 months 30%

Multiple Location Discounts

  • 1 location 0%
  • 2-3 locations 10%
  • 4+ locations 20%

Multiple location discount is applied before duration discount.

 

Advertising Zones or Locations

Besides the header and the homepage, the site is split up into five key sections. There are advertising opportunities at different levels including:

  • Section Main Pages
  • All Guides in a Section
  • All Articles in a Section
  • Individual Guides
  • Individual Articles

 

Whole Site

Baby Site Header Leaderboard Banner (728×90)

  • 25% minimum impression share
  • $600 per month

This is perhaps our most wide reaching zone, because it appears at the top of every page, guide and post. There is just one zone, but it is shared between for advertisers. Your advert will appear every fourth time tang page or post is visited.

 

Homepage

The homepage is obviously one of the most visited in the whole site. Consequently, this is premium space. There are a number of options of differing sizes, including spaces that offer full display adverts.

Baby Home Midsite Billboard (970×250)

  • 10 Second Rotations
  • Maximum of 4 Adverts
  • $500 per month

Baby Home Lower Billboard (970×250)

  • 25% minimum impression share
  • $300 per month

Baby Home Upper Sidebar (300×250)

  • 25% minimum impression share
  • $250 per month

Baby Home Lower Sidebar (300×250)

  • 25% minimum impression share
  • $200 per month

 

Section Main Page

The site is organised into sections that relate to a parents journey stage in having a baby. For instance, parents just starting out unlikely to read the Beginnings and possibly the Bump sections. This allows advertisers to target their adverts in a highly specific manner e.g. an OBGYN advertising in Beginnings.

Baby Beginnings Section Midsite Billboard (970×250)

  • 10 Second Rotations
  • Maximum of 4 Adverts
  • $400 per month

Baby Beginnings Section Lower Billboard (970×250)

  • 25% minimum impression share
  • $250 per month

Baby Beginnings Section Sidebar Halfpage (300×600)

  • 25% minimum impression share
  • $250 per month

Baby Beginnings Section Lower Sidebar (300×250)

  • 25% minimum impression share
  • $150 per month

 

Section Guides

The guides within BABY.KY are some of the most important and therefore most frequently read pieces of information. We have advertising opportunities that allow you to appear in all guides within a particular section. This provides an unparalleled level of exposure at a highly cost-effective rate.

It is also possible to run a leaderboard advert near the top of a guide, within the content. This comes with the added benefit that when this is commissioned, we will also boost the guide to ensure that it receives the right level of attention.

All Guides in a Section

Baby Beginnings Guide Upper Sidebar (300×250)

  • 25% minimum impression share
  • $250 per month

Baby Beginnings Guide Sidebar Halfpage (300×600)

  • 25% minimum impression share
  • $250 per month

Baby Beginnings Guide Lower Billboard (970×250)

  • 10 Second Rotations
  • Maximum of 4 Adverts
  • $250 per month

Each Individual Guide

Baby Beginnings Guide Post Leaderboard  (728×90)

  • Single ad
  • In post, near the top
  • $250 per month
  • Guide is boosted

 

All Section Posts (Articles)

Advertising in articles works much the same way as advertising in guides. We offer a range of Zones that when purchased, show your advert in that location, in every post within a section. This provides a truly extensive level of exposure, again targeted to peoples journey stage.

It is also possible to advertise within a post or article. This has the specific advantage that the advert lasts forever or until the post is removed. Given that a post would only ever be removed because it became in accurate, the vast majority of sponsored posts are indeed in perpetuity.

All Posts in a Section

Baby Beginnings Article Upper Sidebar (300×250)

  • 25% minimum impression share
  • $500 per month

Baby Beginnings Article Sidebar Halfpage (300×600)

  • 25% minimum impression share
  • $500 per month

Baby Beginnings Article Lower Billboard (970×250)

  • 10 Second Rotations
  • Maximum of 4 Adverts
  • $350 per month

Individual Posts

In Post Upper Leaderboard  (728×90)

  • Single ad
  • In post, near the top
  • $350 forever
  • Post is boosted

 

Sponsored Content

We carry a high degree of editorial capability. We can create highly engaging content specifically related to your own topics of interest, or indeed about products you wish to be reviewed, or services you would like to see featured. There are a myriad of possibilities for sponsored content and it is therefore advisable to get in touch so that we may discuss your creative ideas.

  • Written page, editorially neutral
  • In Post Upper Billboard  (970×250)
  • 100% impression share
  • Post is boosted
  • Includes writing based on 600 – 1,200 words
  • $1,250 forever